AI-Powered Fraud Detection Enhances Rewards Promotion Integrity
Last updated:
July 16, 2025
Taggun’s AI-driven receipt validation helped iGoDirect enhance its promotional campaigns. The company integrated Taggun's technology to provide secure, fraud-resistant services for consumer brands. By embedding advanced detection for duplicate and manipulated receipts, iGoDirect could run high-integrity promotions without relying on manual reviews. This automation is designed specifically for loyalty and rewards campaigns.
During one live campaign, a sophisticated fraud attempt emerged. This attempt featured AI-generated digital receipts. iGoDirect’s system quickly flagged the suspicious activity. They partnered with Taggun to analyse and classify the new fraud pattern in real time. Together, they adapted the detection models to block the submissions and safeguard the campaign.
This collaboration delivered faster claim validation and reduced manual workloads. It also provided stronger protection against promotional fraud. The result is a more secure and trustworthy experience for both brands and their customers.
Vanessa Elliott
Client Services Director
,
iGoDirect
Detecting and Preventing Receipt Fraud in High-Volume Promotions
iGoDirect provides rewards technologies, including prepaid and gift cards, loyalty and engagement programs, campaign management and more - for leading brands in the Australian market, including Bupa, Jemena, Lion, Johnson & Johnson, and others. A crucial part of their service involves validating customer claims using receipt uploads. Protecting these high-volume promotions from receipt fraud is a primary concern. The company needed to stop fraudulent claims that used duplicate, altered, or AI-generated receipts.
Manual verification was too slow and costly for large-scale campaigns. Brands wanted to prevent duplicate, tampering, and AI-generated receipt claims, but This traditional method could not scale to handle the volume of submissions efficiently. With growing volumes of receipt uploads, iGoDirect required an automated solution to detect fraud with precision and speed. The goal was to reduce the manual workload while providing a better customer experience. This involved validating claims and delivering rewards to legitimate customers without delay.
Their mission:
- Detect duplicate, altered, and AI-generated receipts with precision
- Validate key claim data (products, dates, totals, merchants)
- Minimise manual workload and better automate loyalty and rewards promotions
- Deliver instant rewards to customers
Automated Validation with Taggun’s AI Saves Time and Builds Trust
To solve these challenges, iGoDirect integrated Taggun’s API into its promotional platforms. This provided an automated solution designed for high-volume loyalty campaigns. The system combines real-time receipt validation with advanced fraud detection to secure the process.
For a campaign with a leading air-conditioning brand, this technology streamlined the entire workflow. Customers were required to upload proof of purchase to claim their rewards. Taggun’s API automated each step for a faster and more secure experience.
The process worked as follows:
- Customer Submission: A customer uploaded images of their purchase receipt and the product’s serial number plate.
- Instant Processing: The API immediately began processing the documents upon submission. It used Optical Character Recognition (OCR) to extract the necessary data.
- Fraud Detection: The system automatically checked for signs of fraud. It identified duplicate receipts or other suspicious patterns to ensure each submission was authentic.
- Automated Approval: Valid claims were approved in real time, allowing for instant reward fulfillment. Only the small number of submissions flagged as suspicious required a manual review.
This automated approach protected campaigns from fraud and greatly reduced the need for manual work. It created a more efficient process, allowing iGoDirect to build greater trust with its clients and their customers.
Increased Efficiency, Security, and Trust
The partnership with Taggun delivered measurable improvements to iGoDirect’s promotional services. The integration of AI-powered technology led to more efficient, secure, and scalable campaign execution.
A primary outcome was enhanced security through real-time fraud detection. The system effectively caught suspicious and duplicate receipts, which protected the financial integrity of each campaign. This automated validation also accelerated claim approvals. As a result, the need for manual checks was reduced to only a small percentage of cases. This saved significant time and resources for the iGoDirect team.
Ultimately, the streamlined process improved the customer experience. Faster claim processing meant customers received their rewards without unnecessary delays. These benefits enabled iGoDirect to deliver campaigns that built stronger brand trust through secure and accurate verification.
An AI Stack for Automated Promotions
Taggun provided iGoDirect with a reliable and customisable technology stack to automate receipt validation at scale. The system integrates several key technologies to ensure a seamless and secure process. This stack was built specifically for the demands of high-volume promotional campaigns.
The core components of the solution include:
- Real-time OCR and AI: The process begins with Optical Character Recognition (OCR), a specialised technology that automatically extracts text from receipt images. AI and machine learning then structure this information, identifying key details like the merchant name, date, and individual line items.
- Advanced Fraud Detection: The system uses specialised algorithms to detect fraud patterns that standard OCR might miss. This layer is designed to identify duplicate submissions and other suspicious activity to ensure each receipt is authentic.
- Customisable Validation Rules: The platform allows for automatic validation based on specific campaign rules. It can verify purchase dates, merchant names, product details, and purchase totals to confirm eligibility for the promotion.
A Smarter Way to Run Promotions
The collaboration between iGoDirect and Taggun shows how to manage modern promotional campaigns effectively. By integrating AI-powered receipt validation, iGoDirect successfully addressed the challenges of fraud and scale. The technology helped streamline operations by automating what was once a manual process. This saved valuable time and resources while protecting the integrity of its clients' campaigns.
As customer expectations for speed continue to rise, automated validation is essential. This case study demonstrates that using specialised AI is a reliable way to run secure and effective marketing campaigns. It allows brands to deliver a fast and seamless customer experience without compromising on security. This approach sets a new standard for trustworthy and efficient promotional marketing.