AI-Powered Fraud Detection Enhances Rewards Promotion Integrity
| Last updated:
June 3, 2025
Taggun’s AI-driven receipt validation helped iGoDirect transform how consumer brands run secure, fraud-resistant promotional campaigns. By embedding advanced duplicate and manipulation detection into the backend of their workflows, iGoDirect enabled its clients to run high-integrity promotions without relying on manual review.
During one live campaign, a sophisticated fraud attempt surfaced—featuring AI-generated digital receipts. iGoDirect quickly flagged the anomaly and partnered with Taggun to analyse and classify the new fraud pattern in real time. Together, they adapted the detection models and blocked suspicious submissions to safeguard the campaign.
The result: faster claim validation, reduced manual work, and stronger protection—building trust for both brands and their customers.
Vanessa Elliott
Client Services Director
,
iGoDirect
Detecting and Preventing Receipt Fraud in High-Volume Promotions
iGoDirect provides rewards technologies, including prepaid and gift cards, loyalty and engagement programs, campaign management and more - for leading brands in the Australian market, including Bupa, Jemena, Lion, Johnson & Johnson, and others. In campaigns involving receipt uploads for claim validation, fraud detection is a top priority.
Manual validation approaches were time-consuming and inconsistent. Brands wanted to prevent duplicate, tampering, and AI-generated receipt claims, but traditional methods couldn't scale efficiently. With growing volumes of receipt uploads, iGoDirect needed a smarter, automated solution that could flag suspicious activity without slowing down the customer experience.
Their mission:
- Detect duplicate, altered, and AI-generated receipts with precision
- Validate key claim data (products, dates, totals, merchants)
- Minimise manual workload and better automate loyalty and rewards promotions
- Deliver instant rewards to customers
Automated Validation with Taggun’s AI Saves Time and Builds Trust
To meet these goals, iGoDirect partnered with Taggun to integrate real-time fraud detection and receipt verification into their promotional platforms.
In one flagship example - for a leading global air-conditioning brand - customers were required to upload proof of purchase and product serial numbers after buying eligible air conditioning units. iGoDirect’s system, powered by Taggun, processed the following:
- Customer uploads: receipt and product serial plate
- Taggun’s technology instantly validates both documents
- Fraud checks identify duplicates or anomalies
- Valid claims move forward; flagged ones are manually reviewed
- Customers receive reward or prompt updates via email
This streamlined approach helped iGoDirect reduce manual validation efforts while protecting against fraud. Clients gained confidence, and end-users enjoyed a smoother journey from purchase to reward.
Efficient, Secure, and Scalable Promotion Execution
Partnering with Taggun brought measurable improvements to iGoDirect’s promotional execution:
- Real-time fraud detection caught duplicate or suspicious receipts
- Automated validation accelerated claim approvals
- Manual checks reduced to a small percentage of cases
- Stronger brand trust thanks to secure, accurate verifications
- Improved customer experience via faster claim turnaround
- These benefits enabled iGoDirect to deliver scalable, high-integrity campaigns that aligned with the needs of modern consumer brands and their agency partners.
AI Receipt Verification Built to automate Promotions at Scale
Taggun’s technology brought a reliable and customisable receipt validation stack to iGoDirect’s promotional systems:
- Real-time OCR + AI for instant customer feedback with accurate receipt scanning and data extraction
- Fraud detection algorithms to spot duplicates and suspicious receipts
- Automatic campaign validation rules for validating dates, merchants, product names, totals, and serial numbers
This flexible system adapted easily to different brand campaigns, regardless of complexity or volume.
A Smarter Way to Run Promotions
Taggun’s AI-powered receipt validation helped iGoDirect streamline fraud detection while scaling promotional operations across major consumer brands. The technology saved time, reduced manual labor, and delivered faster results - setting a new benchmark for efficient and trustworthy promotional campaigns.
As customer expectations rise and fraud risks grow, iGoDirect’s partnership with Taggun demonstrates how innovative AI can redefine what’s possible in modern consumer marketing.
We're excited to build something awesome with you 🚀
Talk with our AI experts about an OCR solution, pricing or if you want support.